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Smilezone Foundation Welcomes Ambassador and International Pop Superstar Alessia Cara to Grand Opening at ErinoakKids Treatment Centre

August 29, 2018
Canadian music sensation cuts the ribbon to unveil Smilezone Foundation’s three revitalized spaces at Brampton’s newly transformed children’s treatment centre.

TORONTO (August 29, 2018) – Smilezone Foundation Ambassador and international pop superstar Alessia Cara celebrated the grand opening of Brampton’s newly transformed ErinoakKids Centre for Treatment  & Development yesterday (Tuesday, Aug. 28). More than 150 children, families, and staff welcomed Cara as she cut the ribbon and unveiled the centre’s three revitalized Smilezone spaces.


As part of Smilezone Foundation’s mission, ErinoakKids Centre for Treatment & Development now boasts a refreshed and welcoming main reception area featuring interactive projection flooring, a newly painted Respite Wing displaying bright murals, and a music-themed Youth Room. The treatment centre’s new Smilezones create relaxed and fun atmospheres designed to make children feel comfortable and confident during therapy while complementing the extraordinary care delivered by the Centre’s dedicated inter-professional teams.

“Smilezone Foundation is honoured to brighten the experience of children receiving services at ErinoakKids,” said Adam Graves, Co-Founder of Smilezone Foundation and two-time Stanley Cup champion. “We are grateful for Alessia’s support throughout this project. She is an inspiration to the children and families at ErinoakKids, and the new music-themed Smilezone inspired by her will give kids a reason to smile during their therapy and treatment sessions.”

“Since the installation of the very first Smilezone at ErinoakKids in August 2013, the impact on our clients and families has been remarkable,” says Bridget Fewtrell, President and CEO, ErinoakKids. “Each day, we see the faces of children and youth light up at the sight of Smilezone’s playful and transformed spaces. These welcoming environments help make the hard work of therapy and treatment sessions easier, and help children feel settled and secure while in our care.”

“Smilezone Foundation aims to give children the opportunity to have joyful experiences even during challenging times, and we are very proud of the long-term improvements all families and staff can now enjoy at ErinoakKids,” said Randy Lennox, Director, Smilezone Foundation, and President, Bell Media. “Alessia Cara brought huge smiles to so many faces at yesterday’s grand opening, and we send our most sincere thanks to her for her time and dedication to Smilezone.”

ErinoakKids Centre for Treatment & Development is the largest children’s treatment centre in Ontario, providing therapy and medical services to over 17,000 children with special needs and their families in Peel, Halton and Dufferin County every year. Visit for more information on the 180+ Smilezones across Ontario, as well as upcoming transformations.

About Smilezone Foundation:
Smilezone Foundation is a registered charity committed to putting smiles on kids’ faces. Founded in 2012, the Foundation’s mission is to transform hospital and health care spaces in order to improve the lives of children facing illnesses, disabilities, and physical or emotional obstacles. Smilezones provide comforting and fun spaces for kids, siblings, and family members while they receive medical treatment, helping to make their days a little brighter. As of 2018, the Foundation has transformed over 180 Smilezones across Ontario.

Did you know?

Did you know that ErinoakKids provides family-centred care where parents are valuable team members who are experts about their child?
Read more about services at ErinoakKids

Contact Information

  ErinoakKids Locations
  (905) 855.2690
  1 (877) 374.6625

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